How to survive Fashion week

Hello there lovely readers,

This post is for all the fashion lovers out there, because today I am writing to you about ‘how to survive Fashion week’. In this post you will read tips and tricks and my personal experiences during Fashion weeks. I hope this post will be helpful for some of you who are planning to attend a Fashion week and for the rest of you just for fun to read.

Firstly, what you don’t want to forget during Fashion week is a camera. You may not be one of the photographers in the press box at the end of a runway. But, you will be able to make some beautiful shots during shows from where you are sitting.

If you don’t have very nice seats, if you’re seated higher up for example, try to sit on the outside next to some stairs so you can climb down with your camera to shot some photos.

Also, there are interesting people walking around everywhere. This is the perfect opportunity to gain some style inspiration.

Are you planning on wearing heels? Think twice… Of course you should wear heels! But, if you’re not one of the influencers and you’re not picked up by a taxi and brought home by a taxi, I recommend bringing some flats or sneakers. Unless you’re a pro obviously.

Furthermore, don’t bring along all your possessions! Most of the time there are cloakrooms, in the Netherlands at least. But it’s crowdie; everyone is trying to find their receipts. There are always those persons who received there coats and bags but just LOVE to stand in your way.

There are three types (probably more) of people at Fashion week. Firstly the ones who are sitting front row at every show and you probably have seen all over the Internet or in magazines. The influencers and famous people, who are important for designers and publicity. Second, the extravagant group of human beings who try to be important but really, they are just trying too hard and yes everybody notices them, it’s kind of hard not to see them and these persons just want to be interesting and looked at.

And thirdly, ‘normal’ stylish people, probably you and me. They are dressed properly in clothes they find comfortable and Fashion week worthy and are actually at Fashion week with a purpose. Either for doing research and analysing the show, or photographing shows, street style etc.

So everything summed up:

  • Bring your camera (if you have one)!
  • Bring some extra flat shoes if you have to travel I bit further, or by bus and train.
  • Don’t bring too much of your possessions, so wear a lighter coat and bring a smaller bag or clutch where you can also fit your belongings in.
  • Keep your eyes open for all the interesting styles you see, for your own inspiration.
  • Don’t be scared to introduce yourself to people you see at Fashion week. You don’t have anything to lose. Try to talk to people you can have benefits from later on.
  • Don’t be caught of guard by all the impressions you’ll have, because your first time, there are a lot!
  • Wear clothes YOU feel comfortable in! This is so important; you don’t want to feel uncomfortable and insecure.

Thank you for reading and till next time!

Love,

Judith

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Spring/Summer ’16 Fashion Show: READY TO WEAR

The following post is written on July 11th, 2015. I wrote this post on my own for our website Trendpit.nl . This post is about FUTURA’s fashion show, during the Mercedes Benz Amsterdam Fashion Week July 2015. Minimalistic mens fashion.

We stepped into another world, which felt like a disco. Loud music was pumping out of the speakers and purple and blue lights illuminated the room. In the centre of the room stood a turntable where two DJs were playing live music. The front of the turntable was covered in big white letters, which said ‘FUTURA’.

Male models walked along the catwalk one by one. The first two models were wearing colourful outfits, shorts and a jacket in pink and turquoise with high sport socks and shoes. Because of the colours, these first two outfits stood out to us. Further clothes from this collection were mainly white, black and blue. Variations of t-shirts with shorts, to firm coats with long trousers made of sturdy denim fabric. The tops’ and jackets’ silhouettes were straight and square. The t-shirts had a graphic design and some jackets had visible stitching, which both created a graphic effect.

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The models were quite normal, just like the clothes they were wearing. The entire collection was ‘ready-to-wear’, minimalistic and sporty. The music was loud and the models walked quickly.

The designers of FUTURA are young and creative. They found an innovative way to partly finance this fashion show, namely ‘Crowdfunding’. A couple of weeks before their fashion show FUTURA was selling t-shirts and sweaters on their website. This money was used to finance the fashion show. In addition, the public and people of interests immediately were involved. This shows that young creative designers are not afraid to use creative ways to show their talents to the world.

Photos taken by me.

Spring/Summer ’16 Fashion Shows: DIVING DEEP

The following post is written on July 9th, 2015. I wrote this post with a fellow student for our website Trendpit.nl . This post is about fashion show of Judith van Vliet x Chris van den Elzen, during the Mercedes Benz Amsterdam Fashion Week July 2015.

On the opening night of Mercedes-Benz Fashion Week, Judith van Vliet and Chris van den Elzen presented their second collaboration called ‘Dark Depths’.

The oceans are the lungs of our planet, which are contaminated by humanity with trash and chemicals. People are not aware that de dark depths of the see have many secrets, and that the dark water holds unknown knowledge. In a darkness where time does not exist, a world full of secrets is hidden. This was the inspiration for the show tonight.

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The show started with some pink lights, like little fishes in the ocean. When the first model appeared, the room was still in darkness. It felt like we were deep down in the ocean. She was wearing a dress, with an armour that was glowing in the dark. In the middle of the catwalk she stopped, the lights turned on and the music started. The music consisted of noises that we associated with the depth of the ocean and submarine sounds. During the show we saw the glowing in the dark in every outfit, combined with the colours black, blue and coral. While some outfits were really light and floating, others where heavy and knitted.

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The outfits designed by Judith van Vliet were styled with the shoes of Chris van den Elzen, which seemed to us as a modern day interpretation of the jelly sandals.

The show was a perfect combination of 3D-printing and craftsmanship and a perfect combination of two young talented designers.

We think, in a time where we seem to forget about the oceans and what we are doing to them, we need reminders as these. By making the creatures of the oceans look human, we feel more responsible for this important part of nature. We can not wait to step in to a submarine and find out what is really hidden in the depths of the oceans!

Photos: Trendpit

Fashion Show: LINGERIE ACTION ROLE PLAYING

The following post is written on January 28th, 2015. I wrote this post with a fellow student for our website Trendpit.nl . This post is about Pretty Wild Lingerie’s fashion show, during the Mercedes Benz Amsterdam Fashion Week January 2015.

The show started, big white letters appeared on the screens saying: ‘Pretty Wild lingerie’. Thrilling music was pumping out of the speakers. The first model showed up on the catwalk. Dressed in a black with pink-laced corset and black with pink-strapped knee tights, full of confidence she walked down the catwalk. 

‘The concept is simple: it’s all about emotion and feelings wrapped up in a beautiful box.’  

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The collection was an equal mix between romantic pieces of lace combined with sexy, edgy leather details. This mix exactly subscribes the way woman would like to feel nowadays. Women don’t want to be seen as sex symbols, but on the other hand they still do want to look attractive. This collection symbolized the perfect balance.

By wearing this kind of lingerie a woman can empathize better with some kind of sexiness she want to act like. The experience than becomes more real and increases their self-esteem. This is the reason why wearing several lingerie garments perfectly fit in with the experience economy.

Photos: Team Peter Stigter

Fashion Show: TROUBLE IN PARADISE

The following post is written on January 26th, 2015. I wrote this post with a fellow student for our website Trendpit.nl . This post is about Dennis Diem’s fashion show, one of my favorite shows, during the Mercedes Benz Amsterdam Fashion Week January 2015.

We all know Adam and Eve, but do you know Lilith? She was the first woman God assigned to Adam. God created Lilith just like Adam from earth. However, when they got intimate, Adam wanted Lilith to lie underneath him, which means, that she would submit to him. She refused, because she was equivalent to Adam. And then there was trouble in Paradise.

Image: Peter Stigter

During Dennis Diem’s fashion show Lilith, the nightly demon, appeared floating on the moon while the models walked down the catwalk. The collection was fully based on the story of Lilith and therefore also with the earth and feminism. The silhouettes remind us of the style of the perfect 1950’s housewife, contrasted with wide-hemmed masculine pants and tuxedo jackets. On the garments we saw the rainbow elytra’s of a beetle which was embroidered in a snake scale pattern. These snake scales refer to Lilith, because she is symbolically rolled up like a snake in our unconscious. The flowers on the suits and dresses were made from pearl shells. These pearl shells refer to Lilith because she decided to flee from Paradise away to the waters of the ocean. Where she still lives today..

Image: Peter Stigter

The women has been “underneath” for thousand years. She is trapped in a role imposed by cultures and religion. This made the male and female fall into a large imbalance. Now in our time the male and female are more in balance. But it is still an issue that emancipation hasn’t finished yet. We are convinced; as long as Lilith stays in the ocean, feminism will remain.

Photos: Team Peter Stigter

Fashion & Society: MEN FASHION VERSUS WOMAN FASHION

The following post is written on January 27th, 2015. I wrote this post by myself for our website Trendpit.nl . This post is about fashion & society.

Today we have read an article about the differences between the menswear fashion weeks and the women wear fashion weeks. Apparently there are a lot of questions about the amount of people who come to the shows and also how many celebrities show up. Did you even know menswear fashion weeks existed? Well, they do.

The fashion weeks are coming to an end this edition. Thanks to, for instance Rick Owens; the menswear fashion week in Paris got a big boost and also more knowledge because of his peepholes. Men fashion is relatively less familiar than women’s fashion, but why? Is it because men are less interested in fashion? Mostly when people hear the word fashion, they think about women’s clothing, but the men do matter. 

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Here at the Mercedes Benz Amsterdam Fashion Week we noticed that the amount of menswear shows are few. Besides, the men collections are shown in the smaller spaces at the Mercedes Benz Amsterdam Fashion Week. Most people are invited to the women’s collections where mostly women do show up. Men who come to the fashion shows are mostly androgynous; they wear heels, make-up and have long hair. 

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Something that can be said about this remarkable fact is that the female collections are responsible for the biggest part of the turnovers the fashion brands depend on. So this is why the female collections get more attention and why they can be marked as ‘more important’- it’s a pure financial matter.

So the last question we ask you, what is really the intention of fashion weeks? Money, fame and attention or showing the real magnificent talents of designers?

Fashion Week January 2014: SMOKIN’ SHOW

The following post is written on January 28th, 2014. I wrote this post on my own about Dennis Diem’s Fashion Show during the Mercedes Benz Amsterdam Fashion Week for our website Trendpit.nl . This show was by far my favorite during that edition of the Fashion week.

‘Dennis Diem’ appeared on the screen, smoke was coming from the catwalk. We could feel a mysterious atmosphere hanging around us. Everybody was silent and the first model appeared on the catwalk.

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Dennis Diem’s collection mostly consisted of black and white tones, black was the dominant colour, and dark purple also came back a number of times. Again, his designs were very feminine and a bit rebellious. He brought back his signature several times: the sexy corsets. The silhouettes of the dresses were feminine and tight around the top body. The dresses were mysterious, dark and dreamy and on the other hand they were looking like princess dresses, very romantic with tulle and sequins. Pencil skirts got a more dramatic touch because they were worn with a beautiful mantle made from cashmere.

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To give the designs a more dramatic image, the models wore all black sky-high shoes, 26 centimetres to be exact. (Which the models told us.) The guests were looking full of tension and admiration at the models, how they walked upon the long smoky catwalk.

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There she goes, flat on her face. Shock! The whole crowd got a heart-attack, but in an acrobatic way, she stood up again while a man was trying to get her up (no need for that) and she walked further. Another model fell as well, she walked further like a ballet dancing swan. It was an act, because Dennis Diem is known for his impossible shoes, therefore he created this act in his fashion show. Dennis Diem ended his show hand in hand, with two of his princesses dressed in amazing white dream gowns.

Opium and the movement of smoke inspired Dennis’s amazing designs. The show was full of surprises, Diem’s signature strongly came forward.

Photos: Team Peter Stigter

Downtown fashion week July 2014: TO THE FUTURE AND BACK

The following post is written on July 10th, 2014. I wrote this with a fellow student for the Mercedes Benz Amsterdam Fashion Week’s website. Check it out here: http://www.fashionweek.nl/en/news/to-the-future-and-back

Day 6 of Zalando presents 10 days Downtown, was all about Fashion and Costume. On the programme was a masterclass by Bianca du Mortier, fashion curator at the Rijksmuseum. This masterclass was followed by an interview with designer Esther Dorhout Mees, who presented a tableau vivant of her last three collections afterwards. The scenery of the Rijksmuseum was the perfect décor for this event.

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In the auditorium of the Rijksmuseum 300 people took their places and Bianca du Mortier started her masterclass. The title of her lecture was ‘Back to the Future’, about the connection between the body, society and changes in fashion. She spoke about old crafts, for instance the fabrication of lace and fur. Techniques for creating this material have become a lot faster and lace can now be fabricated by machines. The most important thing Biance du Mortier wanted to teach us was about the cycle of fashion. Why does every fashion hype come back within a couple of years? According to du Mortier, this is because society changes, mindsets change and techniques change, but the body remains more or less the same.

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The interview with Dorhout Mees was about the inspiration and process for designing her collections. ‘My thoughts go through my pencil’, she said. Drawing everything that comes up in her mind is part of the process of designing a collection. Her most important message was that a collection is not a goal, it’s a conclusion of a process. The process of the 7 months, before the collection is finished, is just as important as the collection itself.

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After the interview with Dorhout Mees, we were taken through the Rijksmuseum to one of the big halls. This is where a tableau vivant would be presented. A combination of her last three collections was mixed into a performance with models, musicians and singers. Although the collections had little in common for the eye, they melted perfectly together in that big hall. Dorhout Mees’s designs looked like they could have a place at the Rijksmuseum themselves, being worn by 17th century people in paintings.

The collaboration with the Rijksmuseum was a good thing, because the history of fashion is just as important as the future. The use of old paintings to explain new phenomena explains that fashion is not a superficial thing, it has a connection with societal changes and it explains people’s mindset through the years.

Downtown: WALKING PAINTINGS

The following post is written on January 25th, 2014. I wrote this with a fellow student for our website Trendpit.nl .

” Very admired Vincent, Mr. van Gogh, it is with slight trepidation that I am addressing you. Your work means the world to me ”.

 These were the first lines of the letter Mattijs van Bergen wrote to Vincent van Gogh.

The collection he showed a day earlier to the audience was inspired by the work of van Gogh, the Dutch painter who obtained world fame and now has a museum called after him.

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During the event we could admire 6 models in the creations of Mattijs. To actually make the link between the work of van Gogh and Mattijs, the models stood in front of the paintings, which served as a source of inspiration. The models changed places, which meant a playful effect arose between the work and the paintings. It was a kind of game to discover which model related to which painting. The experience was intense because the clothing could be admired up close and you could almost touch the fabric. You could see every detail in the work of both artists close enough to admire them.

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Fashion is seen as something superficial but it is often underestimated. Fashion might be a form of art that can serve as an inspiration. The special thing is that art and culture are often seen as something bigger. Mattijs shows us with this collection that fashion has a deeper layer and that this may even include history.

The event was really interactive, everyone had the opportunity to talk to Mattijs about his collection. You could notice that he was very open.

Downtown: BLURRED MINDS

The following post is written on January 23th, 2014. I wrote this with a fellow student for our website Trendpit.nl .

On Wednesday, January 22th 2014, the Trendpit report team arrived at the Stadsschouwburg in Amsterdam. It was time for the fifth day of 10 days Downtown.
In collaboration with SSBA Salon a tableau vivant (living picture) took place around the Spring/Summer Collection 2014 of the fashion designer duo MaryMe-JimmyPaul. MaryMe-JimmyPaul has an affinity for the theater, so this was the perfect location to show their collection. A young theatre collective, The Amazing Agency, was present to show a selection of their pieces. A perfect place for theatre lovers and fashion lovers to meet and get acquainted with the various disciplines. But not only fashion and theatre were present, pop music had a big roll this night.
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When we walked into the area on the ground floor the first thing we noticed was the loud music, the actual song we heard is called ‘Bound 2’ from Kanye West. When we walked closer, horses appeared on a big screen. Right in front of the big screen was a motorcycle, with two girls on it dressed in bright pink outfits with pink metallic boots. In the beginning of the act the two girls were hugging each other. As the act progressed one girl lied down on the motorcycle, she started seducing the other girl who started rapping along with Kanye West. The girl that started rapping was acting like a guy and was seduced by the other. But she was actually dressed in bright metallic pink with sequins.

The act was actually based on the video clip ‘Bound 2’. Kanye’s ‘Bound 2’ video clip radiates mostly sex and lust, the woman is mainly seen as the sex object. The role of the females within this context is that they can play the role of the female as well as the male. Sexualizing the actual music video even more by fulfilling a fantasy of many men, two underdressed woman riding a motor cycle.
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“Next stop on the first floor: ‘I want to break free’.” A cosy setting with a fluffy dressed female model sitting on a coach, reading a book was our next stop. A male model dressed in women’s clothes is vacuum cleaning his ass of. It is obviously a parody of Queen’s ‘I want to break free’ music video.
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Housekeeping is stereotyped as a woman’s job. Vacuuming women dressed in revealing clothing is a man’s dirty fantasy, sexualizing a daily task. But is it still sexy when roles are swapped? When a man dressed in revealing ‘women’ clothing is sexualizing vacuuming?

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On the last floor there were already four ladies and a bicycle waiting for us. Three ladies dressed in outrageous dresses with bright colours and weird shapes coming out of the fabric. Like some kind of craft boxes: colourful, with odd shapes and different fabrics. The fourth girl was just dressed in a set of black underwear and a goat mask. Robin Thicke’s ‘Blurred Lines’ began to play, and the women started dancing. It looked like they’d already had a couple of drinks and were not to squeamish to show some offensive moves. On the white sail behind them appeared some hashtags, just as in the original clip, but than with a twist. Things as #blurredminds, #sorrynobudget and #goatcheese appeared.

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The last seems to refer to the girl with the goat mask, which presents itself like a sex object with the revealing clothes and her moves. #sorrynobudget seems to be a statement against fashion, which highlights the expensive price tag on designers pieces. Our minds are blurred. By pop music, but fashion blurs our mind just as much.

If we compare these three Tableau Vivant acts, one thing became clear. All acts were parodies of famous video clips. The woman’s role is sexualized,  women are reflected as a lust object in all three original video clips. These fashion theatre acts make fun of the woman’s role in these video clips in different ways. The pop culture has a big influence on fashion these days.

We immediately think that everything that happens in pop music and fashion is cool and that we should fit in this picture. It is time to make our own decisions and bother less about what happens in the pop music and fashion. It is time to make our own decisions.