How to survive Fashion week

Hello there lovely readers,

This post is for all the fashion lovers out there, because today I am writing to you about ‘how to survive Fashion week’. In this post you will read tips and tricks and my personal experiences during Fashion weeks. I hope this post will be helpful for some of you who are planning to attend a Fashion week and for the rest of you just for fun to read.

Firstly, what you don’t want to forget during Fashion week is a camera. You may not be one of the photographers in the press box at the end of a runway. But, you will be able to make some beautiful shots during shows from where you are sitting.

If you don’t have very nice seats, if you’re seated higher up for example, try to sit on the outside next to some stairs so you can climb down with your camera to shot some photos.

Also, there are interesting people walking around everywhere. This is the perfect opportunity to gain some style inspiration.

Are you planning on wearing heels? Think twice… Of course you should wear heels! But, if you’re not one of the influencers and you’re not picked up by a taxi and brought home by a taxi, I recommend bringing some flats or sneakers. Unless you’re a pro obviously.

Furthermore, don’t bring along all your possessions! Most of the time there are cloakrooms, in the Netherlands at least. But it’s crowdie; everyone is trying to find their receipts. There are always those persons who received there coats and bags but just LOVE to stand in your way.

There are three types (probably more) of people at Fashion week. Firstly the ones who are sitting front row at every show and you probably have seen all over the Internet or in magazines. The influencers and famous people, who are important for designers and publicity. Second, the extravagant group of human beings who try to be important but really, they are just trying too hard and yes everybody notices them, it’s kind of hard not to see them and these persons just want to be interesting and looked at.

And thirdly, ‘normal’ stylish people, probably you and me. They are dressed properly in clothes they find comfortable and Fashion week worthy and are actually at Fashion week with a purpose. Either for doing research and analysing the show, or photographing shows, street style etc.

So everything summed up:

  • Bring your camera (if you have one)!
  • Bring some extra flat shoes if you have to travel I bit further, or by bus and train.
  • Don’t bring too much of your possessions, so wear a lighter coat and bring a smaller bag or clutch where you can also fit your belongings in.
  • Keep your eyes open for all the interesting styles you see, for your own inspiration.
  • Don’t be scared to introduce yourself to people you see at Fashion week. You don’t have anything to lose. Try to talk to people you can have benefits from later on.
  • Don’t be caught of guard by all the impressions you’ll have, because your first time, there are a lot!
  • Wear clothes YOU feel comfortable in! This is so important; you don’t want to feel uncomfortable and insecure.

Thank you for reading and till next time!





The following post is written on July 11th, 2015. I wrote this post with a fellow student for our website . This post is about the downtown event; Zalando Fashion House, during the Mercedes Benz Amsterdam Fashion Week July 2015.

When we arrived at the Zalando Fashion House event the atmosphere changed into a relaxed and summery beach vibe. There was a terrace ‘outside’ and the drinks were flowing. The terrace and delicious drinks gave everybody the chance to talk about the interesting pieces, made by the designer Zyanya Keizer. There was an opportunity to get ready for the fashion shows; the make-up studio did the make-up and hair for anyone interested.


There was a ‘fashion truck’ that gave us insights in Zyanya’s inspiration for her new collection. On the walls were images of African tribes with fitting colour and material samples. She showed three dresses of her previous collections, but what grabbed our attention was the central piece of her latest collection; an off-white dress with accessory piece, both with organic shapes and interesting structures. This appeared to be the showpiece of her latest collection.


Zalando presented two racks with clothing and accessories of their summer collection, which is available on their website. They were made of soft, floating and light materials. The colours were mostly light pink, white and brown. The clothing fitted with the whole ambience.

During this event we had a short conversation with Zyanya about her latest collection, which will be shown the 10th of July at the Mercedes-Benz Amsterdam Fashion week. She told us she is involved with the ‘African albino foundation’. This wasn’t only her inspiration, because she also supports this foundation. She will auction some of her pieces and donate the proceeds.

This event was a start of the Uptown Fashion Shows, to get into the fashion week spirit. We are looking forward to the upcoming Uptown Fashion shows and after this event in particular Zyanya Keizer’s show.

Photos: Team Peter Stigter


The following post is written on January 26th, 2015. I wrote this post with a fellow student for our website . This post is about a downtown event during the Mercedes Benz Amsterdam Fashion Week January 2015.

Local goods and fashion, a nice combination on a Sunday afternoon. Walk around ‘De Hallen’ and you will see an amount of stands with fashion, jewellery and beauty products. But these products are not just regular products, you won’t find anything ordinary on this market. Every product, every label has a story waiting and wanting to be told. Vintage, homemade, organic, you name it. Every story is different but equally inspiring.


What we thought was most inspiring, was the ‘young designers’ area. A number of young individuals showed their designs and visions. Visions on design as well as their vision on life and how to live it; your way. Don’t worry about opinions or standards, dare to be different and ‘It’s ok to be fake’ . Also, the importance and inspiration of different cultures was shown, open up and see the world through different eyes. Be an individual and let the rest be individuals as well!


Judith van Vliet, a young fashion designer with a great passion for fashion. Judith showed pieces of her latest collection during the local goods market fashion edition. Her collection was made in collaboration with Chris van den Elzen. Chris designed the shoes, which are 3D printed. The clothes are inspired on decayed buildings, turning into pieces of stone covered in flowers, moss and plants. She finds the contradiction between organic things and architecture interesting, organic versus technology. Everything Judith designs is handmade and she does everything herself.

We’ve seen a lot of young designers who follow their dreams, create unique designs while being aware of sustainability.


Photos taken by me.

Downtown fashion week July 2014: NOTHING IS WHAT IT SEEMS

The following post is written on July 11TH, 2014. I wrote this for the Mercedes Benz Amsterdam Fashion Week’s website. Check it out here:

The seventh day of Zalando presents 10 Days Downtown at Mercedes-Benz Fashion Week was held in Dansmakers aan ‘t IJ, a little theatre in the north of Amsterdam. Fashion, music and dance came together last night.

The evening opened with a pianistic performance from Karel van Laere. When the lights went out, a white catwalk emerged in the room with black music notes made of rope. A sewing machine on top of the piano started to sew and Karel started to play the piano. Meanwhile a film was playing that slowly showed the notes being written whilst he played.

Afterwards we were taken to the back of the room where a show started by fashion designer Natalie de Koning. Three pairs of women were standing on the dance floor, holding each other tight, as if they couldn’t let each other go. Two women in the middle slowly started to dance; they were dressed in skin-toned underwear. The dance was intimate and got more intents and quicker by the minute. As the dance got more intents, the two other pairs dressed in clothes by Natalie de Koning, started to move slowly away from each other. They walked around on the dance floor so all the visitors were able to lay their eyes on Natalie’s designs. This dance performance was choreographies by Marie Goeminne.

As we turned around, a woman dressed in a design by Dennis Diem was sitting on another dance floor. Just a spotlight shining on her and smoke all around her gave it a mysterious vibe. The dress she was wearing was black with a corset of sequins and the massive skirt made of tulle. When the music started she stood up and got out of the dress. The black sky-high heels on her feet appeared, complicated shoes are one of Diem’s signatures. The dancer walked away from the dress and fell down. It looked like she broke her ankles but she threw her legs up in the air and got up again. This performance was mysterious and the woman danced like a beautiful black swan.

All the guests were drawn into the performances because of the engrossing atmosphere. This location fitted well with the performances and music, dance and last but not least, fashion came perfectly together last night.

Photos partly taken by me.

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Downtown fashion week July 2014: TO THE FUTURE AND BACK

The following post is written on July 10th, 2014. I wrote this with a fellow student for the Mercedes Benz Amsterdam Fashion Week’s website. Check it out here:

Day 6 of Zalando presents 10 days Downtown, was all about Fashion and Costume. On the programme was a masterclass by Bianca du Mortier, fashion curator at the Rijksmuseum. This masterclass was followed by an interview with designer Esther Dorhout Mees, who presented a tableau vivant of her last three collections afterwards. The scenery of the Rijksmuseum was the perfect décor for this event.


In the auditorium of the Rijksmuseum 300 people took their places and Bianca du Mortier started her masterclass. The title of her lecture was ‘Back to the Future’, about the connection between the body, society and changes in fashion. She spoke about old crafts, for instance the fabrication of lace and fur. Techniques for creating this material have become a lot faster and lace can now be fabricated by machines. The most important thing Biance du Mortier wanted to teach us was about the cycle of fashion. Why does every fashion hype come back within a couple of years? According to du Mortier, this is because society changes, mindsets change and techniques change, but the body remains more or less the same.


The interview with Dorhout Mees was about the inspiration and process for designing her collections. ‘My thoughts go through my pencil’, she said. Drawing everything that comes up in her mind is part of the process of designing a collection. Her most important message was that a collection is not a goal, it’s a conclusion of a process. The process of the 7 months, before the collection is finished, is just as important as the collection itself.


After the interview with Dorhout Mees, we were taken through the Rijksmuseum to one of the big halls. This is where a tableau vivant would be presented. A combination of her last three collections was mixed into a performance with models, musicians and singers. Although the collections had little in common for the eye, they melted perfectly together in that big hall. Dorhout Mees’s designs looked like they could have a place at the Rijksmuseum themselves, being worn by 17th century people in paintings.

The collaboration with the Rijksmuseum was a good thing, because the history of fashion is just as important as the future. The use of old paintings to explain new phenomena explains that fashion is not a superficial thing, it has a connection with societal changes and it explains people’s mindset through the years.


The following post is written on January 25th, 2014. I wrote this with a fellow student for our website .

In addition to the downtown event Fashion & van Gogh textile designer by Borre gave an interactive workshop. This workshop strengthened the purpose of the event.


All visitors were asked to take a seat at a long table where they could help in the creative process for his new collection. During the workshop we spoke to Borre and his assistant Sjoerd about his current project and explored their vision behind this. 


It’s nice to see that technology and craftsmanship come together in their work. The substance is developed by a production process and cooperation between machines and handcrafts. This causes other patterns, which could not be created with only the use of machines. These different techniques compliment and reinforced each other.

Borre is actually a designer of interior textiles. This culminated in textile design for fashion because this transition felt very natural.

Once again we see that fashion goes hand in hand with art.