Spring/Summer ’16 Fashion Shows: FUTURE GENERATION

The following post is written on July 14th, 2015. I wrote this post with a fellow student for our website Trendpit.nl . This post is about Jazz Kuipers and Jef Montes’ fashion shows, during the Mercedes Benz Amsterdam Fashion Week July 2015.

The ‘Future Generation’ show contained two parts: two catwalk shows and an exposition of five different designers. These designers gave their personal vision on the future of fashion, creating unique worlds where fashion is as serious as it seems relative.
White lights and fog appeared at the beginning of the catwalk. Dark music began to play when the ‘warriors’ of Jazz Kuipers appeared one by one out of the fog with a truculent look on their faces. Jazz Kuipers showed her collection ‘TWO’. The male models were dressed in black architectonic clothing with a lot of leather. They looked raw and tough. Some of them wore face-concealing masks. Our feeling of the future after seeing this show is dark and truculent.
A boat sailing through the wild ocean fighting against the rough waves appeared on the screen while shrieking, irregular sounds were screaming through the room. It felt like we were on a boat floating through the wild ocean that seemed to sink. The first model walked down the catwalk, dressed in a white dress with a white balloon in her hands. The balloon cracked and the water splashed over her dress. This is where the show began. Jef Montes showed his ‘Velero’ collection, which means sailboat in Spanish. The clothing was mostly white, but some of the items were black and blue. The silhouettes were organic and had imperfect details.
White can mean the end of life but it can also be seen as the beginning of a new life. Water was clearly an important subject during this show. Water is unpredictable, just like our future, and water could be one of our dooming scenarios in the future. Jazz and Jef showed us architectonic fashion versus organic fashion in one night. Are we ready for this future?


Spring/Summer ’16 Fashion Show: FROM A WILTED TO A BLOOMING FLOWER

The following post is written on July 14th, 2015. I wrote this post with a fellow student for our website Trendpit.nl . This post is about Maria Cle Leal’s fashion show, during the Mercedes Benz Amsterdam Fashion Week July 2015. Maria is a designer from Spain and her show was a-ma-zing!

The presentation of Maria Clé Leal during the Mercedes-Benz Fashionweek Amsterdam showed a perfect transition from spring to summer. With the performance of a classic dancer, Maria showed that fashion is related to any other form of art and that they can support each other in a story.
The story of Maria started with darkness and a sober feeling. The sound of broken glass and a wheezy person filled the dark room. Dark clothing, thick fabrics and body covering outfits past the runway. The silhouettes of the first outfits looked like closed, wilted flowers. But under the sound of raindrops, the flowers began to bloom. They grew into beige seeds and bright pink flowers. The classic ballet dancer performed beautifully and showed the audience a withered flower, broken and fragile during the cold. But she bloomed as the show continued, the season changed and the weather got better.
It looked like a ray of light awakened the life from within the core of the flower. The thick fabrics changed into light and flowing silhouettes, which breathed summer. Is this symbolic for a withered flower in the wind, like a dandelion?

The concept of the show was so clear and perfectly worked out in detail. The show sends a positive message into the audience: you need to plant and invest to be able to grow. Our lives could be influenced by so much darkness. It is our job to find the brightness and stimulate the fragile growth of a flower during changing seasons.


Photos taken by me.


The following post is written on July 11th, 2015. I wrote this post with a fellow student for our website Trendpit.nl . This post is about the downtown event; Zalando Fashion House, during the Mercedes Benz Amsterdam Fashion Week July 2015.

When we arrived at the Zalando Fashion House event the atmosphere changed into a relaxed and summery beach vibe. There was a terrace ‘outside’ and the drinks were flowing. The terrace and delicious drinks gave everybody the chance to talk about the interesting pieces, made by the designer Zyanya Keizer. There was an opportunity to get ready for the fashion shows; the make-up studio did the make-up and hair for anyone interested.


There was a ‘fashion truck’ that gave us insights in Zyanya’s inspiration for her new collection. On the walls were images of African tribes with fitting colour and material samples. She showed three dresses of her previous collections, but what grabbed our attention was the central piece of her latest collection; an off-white dress with accessory piece, both with organic shapes and interesting structures. This appeared to be the showpiece of her latest collection.


Zalando presented two racks with clothing and accessories of their summer collection, which is available on their website. They were made of soft, floating and light materials. The colours were mostly light pink, white and brown. The clothing fitted with the whole ambience.

During this event we had a short conversation with Zyanya about her latest collection, which will be shown the 10th of July at the Mercedes-Benz Amsterdam Fashion week. She told us she is involved with the ‘African albino foundation’. This wasn’t only her inspiration, because she also supports this foundation. She will auction some of her pieces and donate the proceeds.

This event was a start of the Uptown Fashion Shows, to get into the fashion week spirit. We are looking forward to the upcoming Uptown Fashion shows and after this event in particular Zyanya Keizer’s show.

Photos: Team Peter Stigter


The following post is written on January 24th, 2015. I wrote this post with a fellow student for our website Trendpit.nl . This post is about streetstyle during the events at the Mercedes Benz Amsterdam Fashion Week January 2015.

Oliver Gonzalez ‘’I bought my clothes in Denmark but I currently live in The Netherlands. I never check if my outfit fits, I just wear whatever I want. In my private life I love to work as a DJ. I just dress to the occasion, so there’s not really something that gives me inspiration.’’

Oliver Gonzalez

Rolf Kok ‘’My boyfriend is a digital art designer so the sweater I’m wearing is Art and Fashion combined. I normally dress the way I feels, but I do sometimes combine my outfit with my boyfriend. Fashion makes me very happy so that’s what I want to show the world.. I find it very funny to see that people dress their age, but I don’t want that. I want to dress the way I feel.’’

Rolf Kok

Vancha ‘’I like to dress the way I feel and that is how I want to present myself. I get inspiration mostly from the streets and Instagram. I don’t particularly look at signs I just see something when it looks good and that’s what I think is cool. I mostly wear black but only black can be boring sometimes, so I add something just like this sweater.’’


Theun ‘I love the darkness and don’t show my feelings, so black is my favourite colour.
Because black is my colour, I wear it everyday and combine it with everything minimalistic. I normally choose one piece and from there I style the rest. Swedish bloggers are my inspiration.’


Photos taken by me.

Fashion Week January 2014: SMOKIN’ SHOW

The following post is written on January 28th, 2014. I wrote this post on my own about Dennis Diem’s Fashion Show during the Mercedes Benz Amsterdam Fashion Week for our website Trendpit.nl . This show was by far my favorite during that edition of the Fashion week.

‘Dennis Diem’ appeared on the screen, smoke was coming from the catwalk. We could feel a mysterious atmosphere hanging around us. Everybody was silent and the first model appeared on the catwalk.


Dennis Diem’s collection mostly consisted of black and white tones, black was the dominant colour, and dark purple also came back a number of times. Again, his designs were very feminine and a bit rebellious. He brought back his signature several times: the sexy corsets. The silhouettes of the dresses were feminine and tight around the top body. The dresses were mysterious, dark and dreamy and on the other hand they were looking like princess dresses, very romantic with tulle and sequins. Pencil skirts got a more dramatic touch because they were worn with a beautiful mantle made from cashmere.


To give the designs a more dramatic image, the models wore all black sky-high shoes, 26 centimetres to be exact. (Which the models told us.) The guests were looking full of tension and admiration at the models, how they walked upon the long smoky catwalk.


There she goes, flat on her face. Shock! The whole crowd got a heart-attack, but in an acrobatic way, she stood up again while a man was trying to get her up (no need for that) and she walked further. Another model fell as well, she walked further like a ballet dancing swan. It was an act, because Dennis Diem is known for his impossible shoes, therefore he created this act in his fashion show. Dennis Diem ended his show hand in hand, with two of his princesses dressed in amazing white dream gowns.

Opium and the movement of smoke inspired Dennis’s amazing designs. The show was full of surprises, Diem’s signature strongly came forward.

Photos: Team Peter Stigter

Downtown fashion week July 2014: TO THE FUTURE AND BACK

The following post is written on July 10th, 2014. I wrote this with a fellow student for the Mercedes Benz Amsterdam Fashion Week’s website. Check it out here: http://www.fashionweek.nl/en/news/to-the-future-and-back

Day 6 of Zalando presents 10 days Downtown, was all about Fashion and Costume. On the programme was a masterclass by Bianca du Mortier, fashion curator at the Rijksmuseum. This masterclass was followed by an interview with designer Esther Dorhout Mees, who presented a tableau vivant of her last three collections afterwards. The scenery of the Rijksmuseum was the perfect décor for this event.


In the auditorium of the Rijksmuseum 300 people took their places and Bianca du Mortier started her masterclass. The title of her lecture was ‘Back to the Future’, about the connection between the body, society and changes in fashion. She spoke about old crafts, for instance the fabrication of lace and fur. Techniques for creating this material have become a lot faster and lace can now be fabricated by machines. The most important thing Biance du Mortier wanted to teach us was about the cycle of fashion. Why does every fashion hype come back within a couple of years? According to du Mortier, this is because society changes, mindsets change and techniques change, but the body remains more or less the same.


The interview with Dorhout Mees was about the inspiration and process for designing her collections. ‘My thoughts go through my pencil’, she said. Drawing everything that comes up in her mind is part of the process of designing a collection. Her most important message was that a collection is not a goal, it’s a conclusion of a process. The process of the 7 months, before the collection is finished, is just as important as the collection itself.


After the interview with Dorhout Mees, we were taken through the Rijksmuseum to one of the big halls. This is where a tableau vivant would be presented. A combination of her last three collections was mixed into a performance with models, musicians and singers. Although the collections had little in common for the eye, they melted perfectly together in that big hall. Dorhout Mees’s designs looked like they could have a place at the Rijksmuseum themselves, being worn by 17th century people in paintings.

The collaboration with the Rijksmuseum was a good thing, because the history of fashion is just as important as the future. The use of old paintings to explain new phenomena explains that fashion is not a superficial thing, it has a connection with societal changes and it explains people’s mindset through the years.


The following post is written on January 25th, 2014. I wrote this with a fellow student for our website Trendpit.nl .

” Very admired Vincent, Mr. van Gogh, it is with slight trepidation that I am addressing you. Your work means the world to me ”.

 These were the first lines of the letter Mattijs van Bergen wrote to Vincent van Gogh.

The collection he showed a day earlier to the audience was inspired by the work of van Gogh, the Dutch painter who obtained world fame and now has a museum called after him.



During the event we could admire 6 models in the creations of Mattijs. To actually make the link between the work of van Gogh and Mattijs, the models stood in front of the paintings, which served as a source of inspiration. The models changed places, which meant a playful effect arose between the work and the paintings. It was a kind of game to discover which model related to which painting. The experience was intense because the clothing could be admired up close and you could almost touch the fabric. You could see every detail in the work of both artists close enough to admire them.


Fashion is seen as something superficial but it is often underestimated. Fashion might be a form of art that can serve as an inspiration. The special thing is that art and culture are often seen as something bigger. Mattijs shows us with this collection that fashion has a deeper layer and that this may even include history.

The event was really interactive, everyone had the opportunity to talk to Mattijs about his collection. You could notice that he was very open.