REUSE

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Not only materials, food or fabrics are recycled these days but ‘old’ and unused buildings as well.

We live in a world with masses of waste.. We all know recycling is a thing and if you’re a good human being, you at least try to help the world a bit and recycle your plastics etc. BUT recycling has been taking to a whole other level the past few months I could say. During my internship there was a feature about The Olympic Tower in London, specially built for the Olympic Games, has now become a slide. Seriously HOW RAD IS THAT? At least, for all our dare devils out there.

My point is, whilst trying not to get too excited, there are so many different ways of reusing things, materials, products, clothing (!!) and buildings. Another option is tearing all the unused buildings down, but where’s the fun in that when you can create a mega slide? Projects like these have a massive future growth potential because improving the environment and creating a better world are one of the most important tasks that humans have to deal with for eternity.

Humans are not the best creatures in bettering the world lately, but with these innovations and initiatives we can all create a better earth to live our lovely lives on.

 

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THE FUTURE OF MOOD-ALTERING TECHNOLOGY

Technology

‘We believe that digital content and technology products are made better when they are informed by human emotions.’ I quote Affectiva, a company that started using human emotions to create better technological products. The future of mood-altering technology is here and it is evolving quickly. Big companies and brands are massively experimenting with this development because it could be a complete breakthrough for advertising and marketing.

This could be used for example to give food recommendations, suggesting chocolate to cheer you up or a banana to give you energy. Next time you walk past a billboard, pay a little more attention because maybe it will transform into a more cheerful advertisement using brighter colours. This could be reacting in reality to your facial expression.

What happens is that brands use human face expressions, recognition and emotions, for example real life emojis, just wink to your phone’s front camera or blow a kiss and the emoji will appear in your conversation. David Hedberg exhibited Smile TV, a television that switches on only when you smile; to watch a full episode of your favourite show, you must maintain a grin. Designer Talia Radford has created a camera that is activated by a kiss; turning emotion into an interface, and making the “likes” on Instagram and Facebook far more literal.

Developers think digital content and technological products will be better when we use this development. Human beings express there feelings all the time in many different ways and some people are scared to become slaves of the technology because it evolves so quickly. Therefor it has future growth potential and this might be the next generation of wearable technology.

 

Dissolved Clothing

Mercedes Benz Amsterdam Fashion Week
Jef Montes – Friday 15 January 2016

‘Resolver’ is the name of Jef Montes’ fall/winter 2016 collection.

Blue lighting lit up the whole space before the show started, blue ‘boxes’ laid at the beginning of the catwalk. When the music started, models appeared and took place on these ‘boxes’ while two others threw water towards them. Their clothing was wet and slowly torn into smaller streaks of fabric till no fabric at all during their journey walking down the catwalk. This gave a beautiful effect and an almost complete naked view of the models. Some of the models walked down the catwalk holding a balloon filled with water, as if they were pregnant, and they let it burst halfway. One of the models during the show was actually pregnant and showed her belly with pride.

What they were wearing?

Jef Montes is known for his use of new types of materials for every collection. For this collection he used a material that felt like glue, which dissolved when it mixed with water. The pieces the models were wearing were grey, gleaming and loose around their bodies, like draped pieces of clothing. Everything was one piece and the models were naked underneath.

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What is the message?

This collection is a critical response to the fast and on-going fashion world these days. It’s a ‘solution’, literally; the clothing dissolved, for today’s fashion that apparently died. What is fashion nowadays, what is still standing when it comes to the fashion industry?

Personally, I thought this fashion show was about women. Carrying new life insight them, an innocent creature with no idea what the world looks like, no expectations or judgments about it. Carrying a child inside a body is a humongous responsibility and privilege to have as a woman. I thought we were pulled back to the beginning of life, during this show, because the world around us is evolving extremely quickly, technology and fashion as well, are on-going processes.

Without clothes, we’re all the same. We’re equal, especially with no material objects, everybody has a body, a mind and soul, this is here where it all begins, right?!

Photos: Judith Kutschenreuter

How to survive Fashion week

Hello there lovely readers,

This post is for all the fashion lovers out there, because today I am writing to you about ‘how to survive Fashion week’. In this post you will read tips and tricks and my personal experiences during Fashion weeks. I hope this post will be helpful for some of you who are planning to attend a Fashion week and for the rest of you just for fun to read.

Firstly, what you don’t want to forget during Fashion week is a camera. You may not be one of the photographers in the press box at the end of a runway. But, you will be able to make some beautiful shots during shows from where you are sitting.

If you don’t have very nice seats, if you’re seated higher up for example, try to sit on the outside next to some stairs so you can climb down with your camera to shot some photos.

Also, there are interesting people walking around everywhere. This is the perfect opportunity to gain some style inspiration.

Are you planning on wearing heels? Think twice… Of course you should wear heels! But, if you’re not one of the influencers and you’re not picked up by a taxi and brought home by a taxi, I recommend bringing some flats or sneakers. Unless you’re a pro obviously.

Furthermore, don’t bring along all your possessions! Most of the time there are cloakrooms, in the Netherlands at least. But it’s crowdie; everyone is trying to find their receipts. There are always those persons who received there coats and bags but just LOVE to stand in your way.

There are three types (probably more) of people at Fashion week. Firstly the ones who are sitting front row at every show and you probably have seen all over the Internet or in magazines. The influencers and famous people, who are important for designers and publicity. Second, the extravagant group of human beings who try to be important but really, they are just trying too hard and yes everybody notices them, it’s kind of hard not to see them and these persons just want to be interesting and looked at.

And thirdly, ‘normal’ stylish people, probably you and me. They are dressed properly in clothes they find comfortable and Fashion week worthy and are actually at Fashion week with a purpose. Either for doing research and analysing the show, or photographing shows, street style etc.

So everything summed up:

  • Bring your camera (if you have one)!
  • Bring some extra flat shoes if you have to travel I bit further, or by bus and train.
  • Don’t bring too much of your possessions, so wear a lighter coat and bring a smaller bag or clutch where you can also fit your belongings in.
  • Keep your eyes open for all the interesting styles you see, for your own inspiration.
  • Don’t be scared to introduce yourself to people you see at Fashion week. You don’t have anything to lose. Try to talk to people you can have benefits from later on.
  • Don’t be caught of guard by all the impressions you’ll have, because your first time, there are a lot!
  • Wear clothes YOU feel comfortable in! This is so important; you don’t want to feel uncomfortable and insecure.

Thank you for reading and till next time!

Love,

Judith

Spring/Summer ’16 Fashion Shows: FUTURE GENERATION

The following post is written on July 14th, 2015. I wrote this post with a fellow student for our website Trendpit.nl . This post is about Jazz Kuipers and Jef Montes’ fashion shows, during the Mercedes Benz Amsterdam Fashion Week July 2015.

The ‘Future Generation’ show contained two parts: two catwalk shows and an exposition of five different designers. These designers gave their personal vision on the future of fashion, creating unique worlds where fashion is as serious as it seems relative.
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White lights and fog appeared at the beginning of the catwalk. Dark music began to play when the ‘warriors’ of Jazz Kuipers appeared one by one out of the fog with a truculent look on their faces. Jazz Kuipers showed her collection ‘TWO’. The male models were dressed in black architectonic clothing with a lot of leather. They looked raw and tough. Some of them wore face-concealing masks. Our feeling of the future after seeing this show is dark and truculent.
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A boat sailing through the wild ocean fighting against the rough waves appeared on the screen while shrieking, irregular sounds were screaming through the room. It felt like we were on a boat floating through the wild ocean that seemed to sink. The first model walked down the catwalk, dressed in a white dress with a white balloon in her hands. The balloon cracked and the water splashed over her dress. This is where the show began. Jef Montes showed his ‘Velero’ collection, which means sailboat in Spanish. The clothing was mostly white, but some of the items were black and blue. The silhouettes were organic and had imperfect details.
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White can mean the end of life but it can also be seen as the beginning of a new life. Water was clearly an important subject during this show. Water is unpredictable, just like our future, and water could be one of our dooming scenarios in the future. Jazz and Jef showed us architectonic fashion versus organic fashion in one night. Are we ready for this future?

Spring/Summer ’16 Fashion Shows: DIVING DEEP

The following post is written on July 9th, 2015. I wrote this post with a fellow student for our website Trendpit.nl . This post is about fashion show of Judith van Vliet x Chris van den Elzen, during the Mercedes Benz Amsterdam Fashion Week July 2015.

On the opening night of Mercedes-Benz Fashion Week, Judith van Vliet and Chris van den Elzen presented their second collaboration called ‘Dark Depths’.

The oceans are the lungs of our planet, which are contaminated by humanity with trash and chemicals. People are not aware that de dark depths of the see have many secrets, and that the dark water holds unknown knowledge. In a darkness where time does not exist, a world full of secrets is hidden. This was the inspiration for the show tonight.

Judith van Vliet x Chris van den Elzen by Trendpit

The show started with some pink lights, like little fishes in the ocean. When the first model appeared, the room was still in darkness. It felt like we were deep down in the ocean. She was wearing a dress, with an armour that was glowing in the dark. In the middle of the catwalk she stopped, the lights turned on and the music started. The music consisted of noises that we associated with the depth of the ocean and submarine sounds. During the show we saw the glowing in the dark in every outfit, combined with the colours black, blue and coral. While some outfits were really light and floating, others where heavy and knitted.

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The outfits designed by Judith van Vliet were styled with the shoes of Chris van den Elzen, which seemed to us as a modern day interpretation of the jelly sandals.

The show was a perfect combination of 3D-printing and craftsmanship and a perfect combination of two young talented designers.

We think, in a time where we seem to forget about the oceans and what we are doing to them, we need reminders as these. By making the creatures of the oceans look human, we feel more responsible for this important part of nature. We can not wait to step in to a submarine and find out what is really hidden in the depths of the oceans!

Photos: Trendpit

Spring/Summer ’16 events: GETTING INTO THE FASHION WEEK SPIRIT

The following post is written on July 11th, 2015. I wrote this post with a fellow student for our website Trendpit.nl . This post is about the downtown event; Zalando Fashion House, during the Mercedes Benz Amsterdam Fashion Week July 2015.

When we arrived at the Zalando Fashion House event the atmosphere changed into a relaxed and summery beach vibe. There was a terrace ‘outside’ and the drinks were flowing. The terrace and delicious drinks gave everybody the chance to talk about the interesting pieces, made by the designer Zyanya Keizer. There was an opportunity to get ready for the fashion shows; the make-up studio did the make-up and hair for anyone interested.

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There was a ‘fashion truck’ that gave us insights in Zyanya’s inspiration for her new collection. On the walls were images of African tribes with fitting colour and material samples. She showed three dresses of her previous collections, but what grabbed our attention was the central piece of her latest collection; an off-white dress with accessory piece, both with organic shapes and interesting structures. This appeared to be the showpiece of her latest collection.

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Zalando presented two racks with clothing and accessories of their summer collection, which is available on their website. They were made of soft, floating and light materials. The colours were mostly light pink, white and brown. The clothing fitted with the whole ambience.

During this event we had a short conversation with Zyanya about her latest collection, which will be shown the 10th of July at the Mercedes-Benz Amsterdam Fashion week. She told us she is involved with the ‘African albino foundation’. This wasn’t only her inspiration, because she also supports this foundation. She will auction some of her pieces and donate the proceeds.

This event was a start of the Uptown Fashion Shows, to get into the fashion week spirit. We are looking forward to the upcoming Uptown Fashion shows and after this event in particular Zyanya Keizer’s show.

Photos: Team Peter Stigter

Events: UNIQUE GOODS AND CULTURAL DREAMS

The following post is written on January 26th, 2015. I wrote this post with a fellow student for our website Trendpit.nl . This post is about a downtown event during the Mercedes Benz Amsterdam Fashion Week January 2015.

Local goods and fashion, a nice combination on a Sunday afternoon. Walk around ‘De Hallen’ and you will see an amount of stands with fashion, jewellery and beauty products. But these products are not just regular products, you won’t find anything ordinary on this market. Every product, every label has a story waiting and wanting to be told. Vintage, homemade, organic, you name it. Every story is different but equally inspiring.

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What we thought was most inspiring, was the ‘young designers’ area. A number of young individuals showed their designs and visions. Visions on design as well as their vision on life and how to live it; your way. Don’t worry about opinions or standards, dare to be different and ‘It’s ok to be fake’ . Also, the importance and inspiration of different cultures was shown, open up and see the world through different eyes. Be an individual and let the rest be individuals as well!

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Judith van Vliet, a young fashion designer with a great passion for fashion. Judith showed pieces of her latest collection during the local goods market fashion edition. Her collection was made in collaboration with Chris van den Elzen. Chris designed the shoes, which are 3D printed. The clothes are inspired on decayed buildings, turning into pieces of stone covered in flowers, moss and plants. She finds the contradiction between organic things and architecture interesting, organic versus technology. Everything Judith designs is handmade and she does everything herself.

We’ve seen a lot of young designers who follow their dreams, create unique designs while being aware of sustainability.

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Photos taken by me.

Streetstyle: WE DRESS HOW WE FEEL

The following post is written on January 24th, 2015. I wrote this post with a fellow student for our website Trendpit.nl . This post is about streetstyle during the events at the Mercedes Benz Amsterdam Fashion Week January 2015.

Oliver Gonzalez ‘’I bought my clothes in Denmark but I currently live in The Netherlands. I never check if my outfit fits, I just wear whatever I want. In my private life I love to work as a DJ. I just dress to the occasion, so there’s not really something that gives me inspiration.’’

Oliver Gonzalez

Rolf Kok ‘’My boyfriend is a digital art designer so the sweater I’m wearing is Art and Fashion combined. I normally dress the way I feels, but I do sometimes combine my outfit with my boyfriend. Fashion makes me very happy so that’s what I want to show the world.. I find it very funny to see that people dress their age, but I don’t want that. I want to dress the way I feel.’’

Rolf Kok

Vancha ‘’I like to dress the way I feel and that is how I want to present myself. I get inspiration mostly from the streets and Instagram. I don’t particularly look at signs I just see something when it looks good and that’s what I think is cool. I mostly wear black but only black can be boring sometimes, so I add something just like this sweater.’’

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Theun ‘I love the darkness and don’t show my feelings, so black is my favourite colour.
Because black is my colour, I wear it everyday and combine it with everything minimalistic. I normally choose one piece and from there I style the rest. Swedish bloggers are my inspiration.’

Theun

Photos taken by me.

Downtown fashion week July 2014: NOTHING IS WHAT IT SEEMS

The following post is written on July 11TH, 2014. I wrote this for the Mercedes Benz Amsterdam Fashion Week’s website. Check it out here: http://www.fashionweek.nl/en/news/nothing-is-what-it-seems

The seventh day of Zalando presents 10 Days Downtown at Mercedes-Benz Fashion Week was held in Dansmakers aan ‘t IJ, a little theatre in the north of Amsterdam. Fashion, music and dance came together last night.

The evening opened with a pianistic performance from Karel van Laere. When the lights went out, a white catwalk emerged in the room with black music notes made of rope. A sewing machine on top of the piano started to sew and Karel started to play the piano. Meanwhile a film was playing that slowly showed the notes being written whilst he played.

Afterwards we were taken to the back of the room where a show started by fashion designer Natalie de Koning. Three pairs of women were standing on the dance floor, holding each other tight, as if they couldn’t let each other go. Two women in the middle slowly started to dance; they were dressed in skin-toned underwear. The dance was intimate and got more intents and quicker by the minute. As the dance got more intents, the two other pairs dressed in clothes by Natalie de Koning, started to move slowly away from each other. They walked around on the dance floor so all the visitors were able to lay their eyes on Natalie’s designs. This dance performance was choreographies by Marie Goeminne.

As we turned around, a woman dressed in a design by Dennis Diem was sitting on another dance floor. Just a spotlight shining on her and smoke all around her gave it a mysterious vibe. The dress she was wearing was black with a corset of sequins and the massive skirt made of tulle. When the music started she stood up and got out of the dress. The black sky-high heels on her feet appeared, complicated shoes are one of Diem’s signatures. The dancer walked away from the dress and fell down. It looked like she broke her ankles but she threw her legs up in the air and got up again. This performance was mysterious and the woman danced like a beautiful black swan.

All the guests were drawn into the performances because of the engrossing atmosphere. This location fitted well with the performances and music, dance and last but not least, fashion came perfectly together last night.

Photos partly taken by me.

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